How Email Marketing Benefits You and Your BusinessBy Jack White
February 23, 2018
Ever since the introduction of the internet to the world Email marketing has become an essential marketing tool. Let’s peek inside the world of internet marketing
Using electronic mail for direct marketing as a means of communicating commercial or fundraising messages to an audience is termed as Email-Marketing. The term usually refers to:
- Sending E-Mails for enhancing the relationship with its current or previous customers to encourage customer loyalty and repeat business.
- Sending E-mails for acquiring new customers or current customers to purchase something immediately
- Keep informed the current customers about any changes in the policies of the company
- Keep updating about the deals and sale going on the product to encourage them to purchase
Faith Factors of Email marketing:
- Cost effective: Communicating via email has several benefits over traditional marketing but one which is why is more adaptable is cost effective.
- Fast: It is fast than the traditional marketing as in no time your email will reach all the potential customers at once.
- Ease of use: It is easy for you as well as your customers too. You just need to include email ID of the potential buyer or existing customers and recipients just need to read the mail and will be informed all about your products, deals and services.
- Personalized: Different email list can be created by you for a different set of customers and your messages can be tailored and personalized.
- Spread the word: People can forward your message further that helps to spread the word and more people know about you.
- Tracking: You can track the read emails, links clicked. This means you can count on Email marketing while at the same time improve your performance
- Complimentary: This is complimentary email tactics of your marketing campaign along with other marketing strategies
Risks of Email Marketing:
- Pointed as a Spammer: Some people don’t prefer to open unsubscribed links or emails. Always make sure that people know what they are signing up for and they confirm their subscription.
- Delivery issues– There are chances that your mail could land up to the junk mail folder or due to some technical issues remain undelivered.
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